Monday, March 22, 2004
Microsoft, America Online to Play MLB Games
CNet News reports that Microsoft and MLB have agreed on a two-year deal, worth up to $40 million, which gives Microsoft exclusive video rights and nonexclusive audio rights to feed live game accounts through its MSN Premium service in Windows Media format. In addition, America Online and MLB have reached a two-year, $9 million agreement for live audio feeds and 20-minute video highlight packages on the AOL for Broadband service.
The new contracts succeed MLB's three-year, $20 million contract with RealNetworks, which offered similar feeds through its RealOne SuperPass service. MLB will continue to sell video and audio packages through its own Web site, and according to the Associated Press, will continue to offer games in RealNetworks' format.
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CNet News reports that Microsoft and MLB have agreed on a two-year deal, worth up to $40 million, which gives Microsoft exclusive video rights and nonexclusive audio rights to feed live game accounts through its MSN Premium service in Windows Media format. In addition, America Online and MLB have reached a two-year, $9 million agreement for live audio feeds and 20-minute video highlight packages on the AOL for Broadband service.
The new contracts succeed MLB's three-year, $20 million contract with RealNetworks, which offered similar feeds through its RealOne SuperPass service. MLB will continue to sell video and audio packages through its own Web site, and according to the Associated Press, will continue to offer games in RealNetworks' format.
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