Thursday, March 25, 2004
Whole World in His Hands
Michael O'Keeffe of the New York Daily News concludes that the Yankees' acquisition of Alex Rodriguez will more than pay for itself.
Yankees COO Lonn Trost says that A-Rod could bring another 400,000 fans to Yankee Stadium this season, putting an extra $18 million in the Yankees' coffers. That's $3 million more than the Yankees will pay Rodriguez, without even counting the money they saved by trading Alfonso Soriano and releasing Aaron Boone.
Various experts quoted in the article describe how A-Rod also enhances the value of the Yankees' brand, and how he could be used to boost the club in the Latin American community, and in Latin America itself.
Red Sox fans, it's okay to feel sick now...
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Michael O'Keeffe of the New York Daily News concludes that the Yankees' acquisition of Alex Rodriguez will more than pay for itself.
Yankees COO Lonn Trost says that A-Rod could bring another 400,000 fans to Yankee Stadium this season, putting an extra $18 million in the Yankees' coffers. That's $3 million more than the Yankees will pay Rodriguez, without even counting the money they saved by trading Alfonso Soriano and releasing Aaron Boone.
Various experts quoted in the article describe how A-Rod also enhances the value of the Yankees' brand, and how he could be used to boost the club in the Latin American community, and in Latin America itself.
Red Sox fans, it's okay to feel sick now...
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