Monday, April 19, 2004
Breaking the Curse
A Business Week cover story looks at the Boston Red Sox, where chairman Tom Werner confidently declares, "We want to win multiple World Series" and principal owner John Henry explains the philosophy he uses both with the Red Sox and as one of the world's most successful futures traders:
""It's not for me to ask why the price is going up or down but rather to pay attention to what is actually happening. And over time, that gives us a big advantage."
The key is "over time." "Everyone in baseball is well aware that anything can happen in a short series. That's why we need to take a long-term perspective and make the playoffs every year"
Sox owners are also pushing for more ways to generate money outside the constraints of MLB's revenue sharing:
"Now the partners are launching a new company -- New England Sports Enterprises -- to further exploit the Sox brand. NESE will pursue deals from sports marketing to team consulting services; the company may even buy another sports franchise. And unlike the baseball team -- which must share 34% of adjusted revenues with other clubs -- 'we don't have to share NESE's revenues with anyone,' says Red Sox COO Michael Dee, who heads the unit."
|
A Business Week cover story looks at the Boston Red Sox, where chairman Tom Werner confidently declares, "We want to win multiple World Series" and principal owner John Henry explains the philosophy he uses both with the Red Sox and as one of the world's most successful futures traders:
""It's not for me to ask why the price is going up or down but rather to pay attention to what is actually happening. And over time, that gives us a big advantage."
The key is "over time." "Everyone in baseball is well aware that anything can happen in a short series. That's why we need to take a long-term perspective and make the playoffs every year"
Sox owners are also pushing for more ways to generate money outside the constraints of MLB's revenue sharing:
"Now the partners are launching a new company -- New England Sports Enterprises -- to further exploit the Sox brand. NESE will pursue deals from sports marketing to team consulting services; the company may even buy another sports franchise. And unlike the baseball team -- which must share 34% of adjusted revenues with other clubs -- 'we don't have to share NESE's revenues with anyone,' says Red Sox COO Michael Dee, who heads the unit."
|
