Friday, May 14, 2004
Lamping Is Busy Marketing Ballpark Naming Rights
Naming the St. Louis Cardinals' new ballpark may not be as simple as asking the club's former owner for a large check. The St. Louis Post-Dispatch quotes Cardinals president Mark Lamping: "We're actively marketing the naming rights to companies, both locally and outside the city, and hope to have a deal concluded by the end of the year."
Anheuser-Busch, which already has agreed to a multi-year marketing campaign in the new ballpark, remains the most obvious candidate. Anyone else would not only have to outbid the country's largest brewer for the ballpark in its hometown, but would have to overcome the near-automatic association of the Cardinals with the Busch name.
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Naming the St. Louis Cardinals' new ballpark may not be as simple as asking the club's former owner for a large check. The St. Louis Post-Dispatch quotes Cardinals president Mark Lamping: "We're actively marketing the naming rights to companies, both locally and outside the city, and hope to have a deal concluded by the end of the year."
Anheuser-Busch, which already has agreed to a multi-year marketing campaign in the new ballpark, remains the most obvious candidate. Anyone else would not only have to outbid the country's largest brewer for the ballpark in its hometown, but would have to overcome the near-automatic association of the Cardinals with the Busch name.
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