News Briefs: Spring 2003
Opening day average salary up, median down. 2003's
average salary of $2,555,476 is 7.2% higher than the 2002 Opening
Day average, but the median continues to drop: $800,000 this
year, down from $900,000 in 2002 and $975,000 in 2000.
Ticket prices up 2.8%. According to Team Marketing
Report, the average MLB ticket now costs $18.69. The Boston
Red Sox charge the most: their average of $42.34 is fully 70%
higher than the second-place Yankees. Montreal remains MLB's
best bargain, at $9.00 (U.S.). Anaheim and Minnesota posted the
largest percentage increase, while Texas slashed prices 11.4% and
Tampa Bay's declined by 8.5%.
Surprise! Yankees remain MLB's most valuable
franchise. Forbes values the Yankees at $849 million,
up 13% in 2002. That's over $350 million more than the #2
club, the crosstown Mets, who are worth $498 million. The Cubs
and Twins posted the largest gains in percentage terms, while
Bud's Brewers lost 14% of their value. Forbes
estimated an average 2002 operating loss of $1.3 million/team, or
about $40 million for MLB as a whole. At one extreme, the
Mariners earned $23.3 million net of revenue sharing; at the
other, the Rangers lost $24.5 million.
More non-US players than ever. 230 of the 827 players on
Opening Day 25-man rosters or disabled lists -- 27.8% -- were
born outside the United States. This percentage is up from 26.1%
in 2001 and 19.0% in 1997. The Dominican Republic, Puerto Rico
and Venezuela contributed the most major leaguers, but 14 other
countries were represented.
Early season attendance down 4.6%. Meanwhile, minor
league attendance has increased by about the same percentage.
Selig says he'll step down in 2006. In late April,
Commissioner Selig told a group of sports editors that he will
retire when his current contract expires on December 31, 2006.
I'll believe it when I see it -- particularly since the Major
League Constitution expires the same day, and the new CBA expires
on December 19, 2006. MLB won't, and shouldn't, install a
new Commissioner just as labor talks are resuming.
Expos' 2004 home still undecided. Major League
Baseball still hopes to find a new home, and a new owner, for the
Montreal Expos before the 2004 season. These hopes are dimming,
however, as local governments aren't opening their wallets as
fast, or as far, as MLB had hoped. MLB's attitude was
summarized by Jerry Reinsdorf, chairman of the relocation
committee. When informed that Washington, D.C.'s stadium
financing plan called for a mix of 2/3 public money to 1/3
private money, Reinsdorf responded, "Two-thirds/one-third is
fine, but three thirds/no thirds is more of what we had in
mind."
Here are the offers being discussed at press time. None
has actually been approved by the relevant legislature. In
addition, the judge hearing the RICO action against Jeffrey
Loria, Bud Selig and others has ordered that while the case is
pending (an arbitration against Loria must be heard first), MLB
must give at least 90 days' notice of any attempt to move or
sell the Expos.
- Washington, D.C.: $338 million, including $75 million
toward construction of a new park; $15 million to renovate RFK
Stadium for interim use; and $48 million for interest and
financing costs. The club owner would be expected to contribute
another $125 to $150 million. The anticipated $24 million/year in
financing costs would come from a 10% tax on concessions, parking
and admissions ($10.1 million); a graduated tax on D.C.
businesses with more than $3 million/year in gross revenue ($9
million); and a special income tax imposed only on major league
baseball players ($4.5 million). MLB and the MLBPA have both
voiced strong opposition to the tax.
- Northern Virginia: $285 million toward the $400
million cost of a new park, with the bonds to be financed through
sales and income taxes at the stadium, including a special levy
on the salaries of players and club officials ($8.3 million); an
admissions tax ($8.3 million); rental of retail space at the
stadium ($1.5 million); a hotel tax in Alexandria and Arlington
and Fairfax Counties ($1.5 million); and rental of the stadium
for other events ($0.5 million).
- Portland, Oregon: Roughly $250 million in state and
local support toward a $350 million ballpark. The state's
share of $150 million would not be an official obligation of the
state; if a new tax on MLB player and executive salaries
didn't cover the debt service, either the legislature or a
yet-to-be-named guarantor would have to come up with the
difference. Local support would come from increases in the
hotel/motel and car rental taxes, plus tax increment
financing.
All-Star Game winner to get home field advantage in World
Series. The MLBPA accepted the owners' proposal on a
two-year trial basis. As part of the deal, All-Star rosters will
expand from 30 to 32 players.
Original list of contraction candidates revealed. MLB
documents which became public in March reveal that in July 2001,
MLB officials identified the Anaheim Angels, along with the Devil
Rays, Twins and Expos, as possible contraction targets. The plan
called for contracting the Angels and moving the Oakland
Athletics to Anaheim. This can be called the semifinal list of
contraction candidates. The quarterfinal list, prepared in
December 2000, contained eight names: the four clubs above plus
Arizona, Florida, Kansas City and San Diego. With the
Diamondbacks and Angels both winning the World Series one year
after being targeted for possible elimination, the Twins and
Expos are hoping the pattern repeats itself.
Around the Majors
Angels sold for $184 million. The purchaser, Arturo
Moreno, is a fourth-generation Mexican-American whose fortune,
estimated at $940 million by Forbes, comes from Outdoor
Systems, Inc., a billboard company sold to Infinity Broadcasting
Co. in 1999. The purchase price seems surprisingly low: Forbes
had valued the Angels at $225 million, and Disney had demanded
$250 million for them in 2001. The other clubs owned by giant
media corporations, AOL Time Warner's Atlanta Braves and News
Corp.'s Los Angeles Dodgers, are also reportedly for
sale.
Cubs' ticket scalping plan leads to legal, public
relations trouble. Last summer the Chicago Cubs invented a
new way to hide revenue from their fellow clubs: scalping their
own tickets. The Cubs set up Wrigley Field Premium Ticket
Services, a nominally separate entity, and sold WFPTS thousands
of prime seats at face value without ever offering them to the
public. WPFTS then offered the tickets to the public at
scalpers' prices – for the series against the Yankees,
$155 for a $30 bleacher seat or $1,500 for a $45 front-row box
seat. Several ticketholders sued under an Illinois law which
forbids the presenter of a sporting event from selling tickets
above face value, and a local judge recently certified the case
as a class action. Disclosure of the scheme by Greg Couch in the
Chicago Sun-Times (the Tribune seems strangely
uninterested...) has infuriated many of the Cubs' most loyal
fans, especially those who tried and failed to buy these tickets
at the box office. MLB may also be interested, since the tactic
seems to be a way for the Cubs to report the face value of the
tickets for revenue sharing purposes while actually receiving
much more.
White Sox sell naming rights for $68 million. After
playing in Comiskey Park for 92 years, the White Sox will call
U.S. Cellular Field home through the 2025 season. The deal was
announced simultaneously with a 15-year extension of their
lease.
Brewers' roof still acting up. Miller Park's
pivoting stadium roof has been plagued with problems since the
park opened. The pivot system was repaired during the offseason
at a cost of $5 million, but now four of the 10 motors that power
the system have failed prematurely. According to the contractor,
the retractable roof, which was originally budgeted at $46
million, wound up costing $133 million.
Twins win right to keep finances private. The last
remaining piece of the lawsuit over contraction was an attempt to
local media to gain access to 9,000 pages of financial documents
produced by the Twins. A Minnesota appellate court has affirmed a
lower court ruling that the state's open records law
doesn't apply to these documents, which were obtained by
subpoena and subject to a protective order of
confidentiality.
Expos' first "home" games in Puerto Rico draw
well. Hoping to reduce its losses on the Expos, MLB moved 22
of their home games to 19,000-seat Hiram Bithorn Park in San
Juan, Puerto Rico after a promoter guaranteed $350,000 per game.
Expanded to an 81-game home season, that guarantee would total
$28,350,000, which is more than seven clubs' 2001 home gate
receipts. Puerto Rico welcomed MLB by imposing a 20% income tax
on player salaries for games played in the commonwealth, though
for most players this will simply offset taxes they would have
paid elsewhere.
NYC audit claims the Mets owe $3.4 million in back rent.
The city claims that the Mets, whose rent payments are tied to
revenues, deducted too much of their revenue-sharing payments
from the gross reported to the city. Another part of the dispute
involves the small, rotating ads located behind home plate. The
city's lease entitles it to 10% of scoreboard advertising,
but the Mets claim that these small signs, visible primarily from
the center field camera, should be treated as TV ads.
Padres prepare to play in Petco Park. The pet supply
company paid $60 million for 22 years of naming rights to the
Padres' new stadium, which is scheduled to open next
April.
Copyright © 2003 Doug Pappas. All rights
reserved.
Originally published in the Spring 2003 issue of Outside the
Lines, the SABR Business of
Baseball Committee newsletter.
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